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Making marketing decisions: using the marketing mix: AQA A‑Level Business questions

Every AQA A-Level Business exam question on 3.3.4 Making marketing decisions: using the marketing mix, 2020–2025, with its mark scheme and examiner’s report.

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393 questions

  1. Q04

    June 2025 · Paper 1

    1 mark3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2025 Paper 1, question 04: Product ‘X’ was the market leader in a low growth market. New promotions by competitors lead to rapid growth in the market. However, Product ‘X’ still retains i

  2. Q02

    June 2025 · Paper 3

    12 marks3.9.1 Assessing a change in scale3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2025 Paper 3, question 02: Analyse the impact of the proposed retrenchment on VBM’s marketing activities in Europe. [12 marks] Vignal Babbel Motors (VBM) Background information Vignal Bab

  3. Q04

    June 2025 · AS Paper 2

    9 marks3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2025 AS Paper 2, question 04: With reference to Figure 3, analyse the possible consequences to Hoods Ltd of continuing to sell swimwear. [9 marks] Hoods Ltd Hoods Ltd designs, manufactures a

  4. Q07

    June 2025 · AS Paper 2

    16 marks3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2025 AS Paper 2, question 07: Habib believes that in order to increase sales revenue, Hoods Ltd needs to increase the price of its products rather than increase spending on promotion. Do you

  5. Q01.4

    June 2024 · Paper 2

    16 marks3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2024 Paper 2, question 01.4: In 2024, Biggs Ltd became the sponsor of a major televised sporting competition that attracts a wide range of ages and is popular with families. With reference

  6. Q03

    June 2024 · AS Paper 1

    1 mark3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2024 AS Paper 1, question 03: A product has demand that is price inelastic. The business selling this product is most likely to: [1 mark] A set a high price and use penetration pricing. B se

  7. Q03

    June 2024 · AS Paper 2

    4 marks3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2024 AS Paper 2, question 03: PE Ltd is considering targeting individual customers directly in addition to selling to businesses. Explain one impact this change could have on its promotional

  8. Q04

    June 2023 · Paper 3

    16 marks3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2023 Paper 3, question 04: If the new production facility is built, Bodhi will aim to increase sales. To what extent is Bodhi likely to be able to increase sales using his current approac

  9. Q09

    June 2023 · AS Paper 1

    1 mark3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2023 AS Paper 1, question 09: Which one of the following is not an extension strategy? [1 mark] A Attracting new market segments B Changing the image of a product C Increasing spending on pr

  10. Q16.2

    June 2023 · AS Paper 1

    16 marks3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2023 AS Paper 1, question 16.2: Dean is considering removing BZT Ltd’s price match promise and focusing more on its free support service instead. To what extent do you think this is the right

  11. Q17.1

    June 2023 · AS Paper 1

    9 marks3.4.2 Analysing operational performance3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2023 AS Paper 1, question 17.1: Analyse the implications of the operational data in Table 3 on the prices that Napara plc can charge its customers. [9 marks] 1 7 Napara plc Napara plc is a lar

  12. Q22

    June 2022 · Paper 1

    25 marks3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2022 Paper 1, question 22: To what extent might the use of the Boston Matrix enable a multi-product business to achieve overall sales growth? [25 marks]

  13. Q01.4

    June 2022 · Paper 2

    9 marks3.3.2 Understanding markets and customers3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2022 Paper 2, question 01.4: A business sells two types of tea: black tea and health tea. Analyse how the data in Appendix C will affect how this business might change the price it charges

  14. Q01

    June 2022 · Paper 3

    12 marks3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2022 Paper 3, question 01: Analyse the factors affecting SSN Ltd’s promotional decisions. [12 marks] Rapid early success Ten years ago, Bemi Agboola perfected her first commercial cyberse

  15. Q16.2

    June 2022 · AS Paper 1

    16 marks3.3.2 Understanding markets and customers3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2022 AS Paper 1, question 16.2: Rockall plans to increase investment in just one of its new product ranges. Advise Rockall whether to increase investment in its sports shoe range or its jewell

  16. Q05

    November 2021 · Paper 1

    1 mark3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    November 2021 Paper 1, question 05: In 2019, the niche market of electric cars increased its share of the global car sales market from 0.8% to 2.4%. However, global car sales fell by 2.5%. Model X

  17. Q07

    November 2021 · Paper 1

    1 mark3.4.3 Making operational decisions to improve performance: increasing efficiency and productivity3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    November 2021 Paper 1, question 07: Assuming no other changes, capacity utilisation is likely to be: [1 mark] A decreased by dynamic pricing and decreased by penetration pricing. B decreased by dy

  18. Q02.4

    November 2021 · Paper 2

    16 marks3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    November 2021 Paper 2, question 02.4: Should businesses always stop the production of products classified as ‘dogs’ in the Boston Matrix? Justify your view. [16 marks] 0 2 Read the information below

  19. Q01

    November 2021 · Paper 3

    12 marks3.3.4 Making marketing decisions: using the marketing mix3.8.2 Strategic positioning: choosing how to compete
    The whole paper ↗
    November 2021 Paper 3, question 01: Analyse how AM plc needs to change its marketing mix to make its new strategy of focused differentiation successful. [12 marks] The past Aerial Manufacturing pl

  20. Q02

    November 2020 · Paper 1

    1 mark3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    November 2020 Paper 1, question 02: Despite a significant increase in its sales revenue, a product’s market share falls from 60% to 50%. This product is a [1 mark] A cash cow. B dog. C problem chi
All 24 questions on Making marketing decisions: using the marketing mix, as a list
  1. June 2025, Paper 1, Q04 (1 mark): Product ‘X’ was the market leader in a low growth market. New promotions by competitors lead to rapid growth in the market. However, Product ‘X’ still retains i
  2. June 2025, Paper 3, Q02 (12 marks): Analyse the impact of the proposed retrenchment on VBM’s marketing activities in Europe. [12 marks] Vignal Babbel Motors (VBM) Background information Vignal Bab
  3. June 2025, AS Paper 2, Q04 (9 marks): With reference to Figure 3, analyse the possible consequences to Hoods Ltd of continuing to sell swimwear. [9 marks] Hoods Ltd Hoods Ltd designs, manufactures a
  4. June 2025, AS Paper 2, Q07 (16 marks): Habib believes that in order to increase sales revenue, Hoods Ltd needs to increase the price of its products rather than increase spending on promotion. Do you
  5. June 2024, Paper 2, Q01.4 (16 marks): In 2024, Biggs Ltd became the sponsor of a major televised sporting competition that attracts a wide range of ages and is popular with families. With reference
  6. June 2024, AS Paper 1, Q03 (1 mark): A product has demand that is price inelastic. The business selling this product is most likely to: [1 mark] A set a high price and use penetration pricing. B se
  7. June 2024, AS Paper 2, Q03 (4 marks): PE Ltd is considering targeting individual customers directly in addition to selling to businesses. Explain one impact this change could have on its promotional
  8. June 2023, Paper 3, Q04 (16 marks): If the new production facility is built, Bodhi will aim to increase sales. To what extent is Bodhi likely to be able to increase sales using his current approac
  9. June 2023, AS Paper 1, Q09 (1 mark): Which one of the following is not an extension strategy? [1 mark] A Attracting new market segments B Changing the image of a product C Increasing spending on pr
  10. June 2023, AS Paper 1, Q16.2 (16 marks): Dean is considering removing BZT Ltd’s price match promise and focusing more on its free support service instead. To what extent do you think this is the right
  11. June 2023, AS Paper 1, Q17.1 (9 marks): Analyse the implications of the operational data in Table 3 on the prices that Napara plc can charge its customers. [9 marks] 1 7 Napara plc Napara plc is a lar
  12. June 2022, Paper 1, Q22 (25 marks): To what extent might the use of the Boston Matrix enable a multi-product business to achieve overall sales growth? [25 marks]
  13. June 2022, Paper 2, Q01.4 (9 marks): A business sells two types of tea: black tea and health tea. Analyse how the data in Appendix C will affect how this business might change the price it charges
  14. June 2022, Paper 3, Q01 (12 marks): Analyse the factors affecting SSN Ltd’s promotional decisions. [12 marks] Rapid early success Ten years ago, Bemi Agboola perfected her first commercial cyberse
  15. June 2022, AS Paper 1, Q16.2 (16 marks): Rockall plans to increase investment in just one of its new product ranges. Advise Rockall whether to increase investment in its sports shoe range or its jewell
  16. November 2021, Paper 1, Q05 (1 mark): In 2019, the niche market of electric cars increased its share of the global car sales market from 0.8% to 2.4%. However, global car sales fell by 2.5%. Model X
  17. November 2021, Paper 1, Q07 (1 mark): Assuming no other changes, capacity utilisation is likely to be: [1 mark] A decreased by dynamic pricing and decreased by penetration pricing. B decreased by dy
  18. November 2021, Paper 2, Q02.4 (16 marks): Should businesses always stop the production of products classified as ‘dogs’ in the Boston Matrix? Justify your view. [16 marks] 0 2 Read the information below
  19. November 2021, Paper 3, Q01 (12 marks): Analyse how AM plc needs to change its marketing mix to make its new strategy of focused differentiation successful. [12 marks] The past Aerial Manufacturing pl
  20. November 2020, Paper 1, Q02 (1 mark): Despite a significant increase in its sales revenue, a product’s market share falls from 60% to 50%. This product is a [1 mark] A cash cow. B dog. C problem chi
  21. November 2020, Paper 1, Q22 (25 marks): ‘The growth stage is the most challenging stage of the product life cycle for a business when managing its human resource flow.’ Do you agree? Justify your view
  22. November 2020, Paper 2, Q02.2 (5 marks): Nari is experiencing protectionism in its European markets. Explain how Nari’s marketing managers might respond to this protectionism. [5 marks] 0 2 Read the in
  23. November 2020, AS Paper 1, Q16.1 (9 marks): Analyse the marketing actions that Horizons Ltd could take to increase its revenue. [9 marks] 1 6 Horizons Ltd In 2010, Yusuf set up his own accountancy busines
  24. November 2020, AS Paper 2, Q06 (16 marks): Was Lorna right to choose ‘price skimming’ to set the price for the hiring of the ‘Our Place’ meeting room? Justify your answer. [16 marks] Parkside Theatre Par

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