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Making marketing decisions: segmentation, targeting, positioning: AQA A‑Level Business questions

Every AQA A-Level Business exam question on 3.3.3 Making marketing decisions: segmentation, targeting, positioning, 2020–2025, with its mark scheme and examiner’s report.

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393 questions

  1. Q02.4

    June 2025 · Paper 2

    16 marks3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2025 Paper 2, question 02.4: Seebus plc targets its marketing towards higher income customers. Should all businesses segment their markets based on income? Justify your view. [16 marks] 0 2

  2. Q04

    June 2025 · AS Paper 1

    1 mark3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2025 AS Paper 1, question 04: Originally a business targeted its marketing towards male customers. It decides to change its focus to those customers who have the highest frequency of purchas

  3. Q16.2

    June 2025 · AS Paper 1

    16 marks3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2025 AS Paper 1, question 16.2: Ondata Bicycles Ltd is considering entering the mass market with low price bicycles in addition to its current target market. Do you think this would be a good

  4. Q06

    June 2024 · AS Paper 1

    1 mark3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2024 AS Paper 1, question 06: Statement 1: ‘Market mapping is often used to calculate the market share of a business.’ Statement 2: ‘Market mapping shows the geographical location of a busin

  5. Q18

    June 2023 · Paper 1

    9 marks3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2023 Paper 1, question 18: Analyse why a large business might choose to introduce a product into a niche market. [9 marks]

  6. Q15

    June 2023 · AS Paper 1

    6 marks3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2023 AS Paper 1, question 15: A business is creating a new product. The business has produced a market map of rival products which is seen below. Analyse how using this market map of rival p

  7. Q13

    June 2022 · Paper 1

    1 mark3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2022 Paper 1, question 13: Which one of the following is least likely to be an advantage of operating in a niche market for a small business? [1 mark] A Economies of scope B Focused marke

  8. Q01.3

    June 2022 · Paper 2

    4 marks3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2022 Paper 2, question 01.3: Using the data in Appendix D, explain one benefit of the use of market segmentation to a business selling tea. [4 marks] 0 1 Read the information below and then

  9. Q05

    June 2022 · AS Paper 1

    1 mark3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2022 AS Paper 1, question 05: A business’s target market is based on young people who frequently visit gyms. This business is using which of the following types of market segmentation? [1 ma

  10. Q03

    June 2022 · AS Paper 2

    4 marks3.3.3 Making marketing decisions: segmentation, targeting, positioning
    The whole paper ↗
    June 2022 AS Paper 2, question 03: Explain one drawback to VeganLife Ltd of operating in a growing niche market. [4 marks] VeganLife Ltd VeganLife Ltd (VL) is a manufacturer and online supplier t
All 10 questions on Making marketing decisions: segmentation, targeting, positioning, as a list
  1. June 2025, Paper 2, Q02.4 (16 marks): Seebus plc targets its marketing towards higher income customers. Should all businesses segment their markets based on income? Justify your view. [16 marks] 0 2
  2. June 2025, AS Paper 1, Q04 (1 mark): Originally a business targeted its marketing towards male customers. It decides to change its focus to those customers who have the highest frequency of purchas
  3. June 2025, AS Paper 1, Q16.2 (16 marks): Ondata Bicycles Ltd is considering entering the mass market with low price bicycles in addition to its current target market. Do you think this would be a good
  4. June 2024, AS Paper 1, Q06 (1 mark): Statement 1: ‘Market mapping is often used to calculate the market share of a business.’ Statement 2: ‘Market mapping shows the geographical location of a busin
  5. June 2023, Paper 1, Q18 (9 marks): Analyse why a large business might choose to introduce a product into a niche market. [9 marks]
  6. June 2023, AS Paper 1, Q15 (6 marks): A business is creating a new product. The business has produced a market map of rival products which is seen below. Analyse how using this market map of rival p
  7. June 2022, Paper 1, Q13 (1 mark): Which one of the following is least likely to be an advantage of operating in a niche market for a small business? [1 mark] A Economies of scope B Focused marke
  8. June 2022, Paper 2, Q01.3 (4 marks): Using the data in Appendix D, explain one benefit of the use of market segmentation to a business selling tea. [4 marks] 0 1 Read the information below and then
  9. June 2022, AS Paper 1, Q05 (1 mark): A business’s target market is based on young people who frequently visit gyms. This business is using which of the following types of market segmentation? [1 ma
  10. June 2022, AS Paper 2, Q03 (4 marks): Explain one drawback to VeganLife Ltd of operating in a growing niche market. [4 marks] VeganLife Ltd VeganLife Ltd (VL) is a manufacturer and online supplier t

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