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Understanding markets and customers: AQA A‑Level Business questions

Every AQA A-Level Business exam question on 3.3.2 Understanding markets and customers, 2020–2025, with its mark scheme and examiner’s report.

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393 questions

  1. Q22

    June 2025 · Paper 1

    25 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2025 Paper 1, question 22: The marketing department of a business wishes to increase its market share in a growing market. To what extent is market research the most important activity of

  2. Q10

    June 2025 · AS Paper 1

    1 mark3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2025 AS Paper 1, question 10: Figure 2 shows a company’s sales forecast for 2026. Figure 2 Which of the following statements is true? [1 mark] A The probability that sales in 2026 will be be

  3. Q01

    June 2025 · AS Paper 2

    3 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2025 AS Paper 2, question 01: Using the data in Figure 1, calculate the percentage change in sales revenue from 2022 to 2024. [3 marks] Hoods Ltd Hoods Ltd designs, manufactures and sells ho

  4. Q07

    June 2024 · Paper 1

    1 mark3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2024 Paper 1, question 07: Assuming no other changes, sales revenue for a product will stay the same if: [1 mark] A incomes rise by 10% and the income elasticity of demand for the product

  5. Q10

    June 2024 · AS Paper 1

    1 mark3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2024 AS Paper 1, question 10: Company X has a 40% market share. The market size declines by 20%. There are no other changes. Company X’s market share now is: [1 mark] A 32% B 48% C 50% D 60%

  6. Q14

    June 2024 · AS Paper 1

    4 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2024 AS Paper 1, question 14: A business sells one type of product. The demand for this product has an income elasticity of +4. Explain the impact on the revenue of this business if the inco

  7. Q17.2

    June 2024 · AS Paper 1

    16 marks3.5.2 Analysing financial performance3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2024 AS Paper 1, question 17.2: Recommend whether Refurb-iture Ltd should choose garden furniture or office furniture for its expansion. Justify your answer. [16 marks] 1 7 Refurb-iture Ltd Ve

  8. Q19

    June 2023 · Paper 1

    9 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2023 Paper 1, question 19: A company sells a single product: Product A. Table 2 Income and price elasticity of demand for Product A Income elasticity of demand +0.5 Price elasticity of de

  9. Q03.1

    June 2023 · Paper 2

    4 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2023 Paper 2, question 03.1: Explain why APO’s survey findings may not represent the views of UK consumers. [4 marks] 0 3 Read the information below and then answer the questions that follo

  10. Q13

    June 2023 · AS Paper 1

    4 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2023 AS Paper 1, question 13: The table below shows data for the market for a product in 2020. Business Sales (2020) Sales growth (2021) X £40 million 10% Y £100 million 50% Z £186 million 0

  11. Q01

    June 2023 · AS Paper 2

    3 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2023 AS Paper 2, question 01: Figure 1: Global balloon market values 2020 2021 2022 $227 million $260 million $287 million The UK balloon market accounted for 25% of the global market in 202

  12. Q03

    June 2023 · AS Paper 2

    4 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2023 AS Paper 2, question 03: The price elasticity of demand for BB’s products is –0.5. Explain one benefit to BB of operating in the market with this price elasticity of demand value. [4 ma

  13. Q07

    June 2022 · Paper 1

    1 mark3.8.1 Strategic direction: choosing which markets to compete in and what products to offer3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2022 Paper 1, question 07: The owner of a business which sells hot drinks asks a focus group of customers for their views. This market research reveals that customers prefer to have cakes

  14. Q08

    June 2022 · Paper 1

    1 mark3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2022 Paper 1, question 08: A product’s price rises by 20% and its sales volume falls by 10%. All of its competitors leave their prices unchanged. The product’s market share, as measured b

  15. Q01.1

    June 2022 · Paper 2

    2 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2022 Paper 2, question 01.1: What is meant by the term extrapolation? [2 marks] 0 1 Read the information below and then answer the questions that follow. The UK tea market Tea drinking in t

  16. Q01.2

    June 2022 · Paper 2

    3 marks3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2022 Paper 2, question 01.2: Using Appendix B, calculate the combined market share of the top four tea brands in 2019. [3 marks] 0 1 Read the information below and then answer the questions

  17. Q01.4

    June 2022 · Paper 2

    9 marks3.3.2 Understanding markets and customers3.3.4 Making marketing decisions: using the marketing mix
    The whole paper ↗
    June 2022 Paper 2, question 01.4: A business sells two types of tea: black tea and health tea. Analyse how the data in Appendix C will affect how this business might change the price it charges

  18. Q01.5

    June 2022 · Paper 2

    16 marks3.3.2 Understanding markets and customers3.8.1 Strategic direction: choosing which markets to compete in and what products to offer
    The whole paper ↗
    June 2022 Paper 2, question 01.5: To what extent does the information provided suggest that now is a good time to launch a new brand of tea? [16 marks] 0 1 Read the information below and then an

  19. Q04

    June 2022 · AS Paper 1

    1 mark3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2022 AS Paper 1, question 04: Sales revenue will stay the same if: [1 mark] A prices rise by 5% and the price elasticity of demand is 0 B prices rise by 10% and the price elasticity of deman

  20. Q09

    June 2022 · AS Paper 1

    1 mark3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2022 AS Paper 1, question 09: Which of the following formulae measures market growth in 2021? [1 mark] A Market sales in 2020 – Market sales in 2021 Market sales in 2021 × 100 B Market sales
All 29 questions on Understanding markets and customers, as a list
  1. June 2025, Paper 1, Q22 (25 marks): The marketing department of a business wishes to increase its market share in a growing market. To what extent is market research the most important activity of
  2. June 2025, AS Paper 1, Q10 (1 mark): Figure 2 shows a company’s sales forecast for 2026. Figure 2 Which of the following statements is true? [1 mark] A The probability that sales in 2026 will be be
  3. June 2025, AS Paper 2, Q01 (3 marks): Using the data in Figure 1, calculate the percentage change in sales revenue from 2022 to 2024. [3 marks] Hoods Ltd Hoods Ltd designs, manufactures and sells ho
  4. June 2024, Paper 1, Q07 (1 mark): Assuming no other changes, sales revenue for a product will stay the same if: [1 mark] A incomes rise by 10% and the income elasticity of demand for the product
  5. June 2024, AS Paper 1, Q10 (1 mark): Company X has a 40% market share. The market size declines by 20%. There are no other changes. Company X’s market share now is: [1 mark] A 32% B 48% C 50% D 60%
  6. June 2024, AS Paper 1, Q14 (4 marks): A business sells one type of product. The demand for this product has an income elasticity of +4. Explain the impact on the revenue of this business if the inco
  7. June 2024, AS Paper 1, Q17.2 (16 marks): Recommend whether Refurb-iture Ltd should choose garden furniture or office furniture for its expansion. Justify your answer. [16 marks] 1 7 Refurb-iture Ltd Ve
  8. June 2023, Paper 1, Q19 (9 marks): A company sells a single product: Product A. Table 2 Income and price elasticity of demand for Product A Income elasticity of demand +0.5 Price elasticity of de
  9. June 2023, Paper 2, Q03.1 (4 marks): Explain why APO’s survey findings may not represent the views of UK consumers. [4 marks] 0 3 Read the information below and then answer the questions that follo
  10. June 2023, AS Paper 1, Q13 (4 marks): The table below shows data for the market for a product in 2020. Business Sales (2020) Sales growth (2021) X £40 million 10% Y £100 million 50% Z £186 million 0
  11. June 2023, AS Paper 2, Q01 (3 marks): Figure 1: Global balloon market values 2020 2021 2022 $227 million $260 million $287 million The UK balloon market accounted for 25% of the global market in 202
  12. June 2023, AS Paper 2, Q03 (4 marks): The price elasticity of demand for BB’s products is –0.5. Explain one benefit to BB of operating in the market with this price elasticity of demand value. [4 ma
  13. June 2022, Paper 1, Q07 (1 mark): The owner of a business which sells hot drinks asks a focus group of customers for their views. This market research reveals that customers prefer to have cakes
  14. June 2022, Paper 1, Q08 (1 mark): A product’s price rises by 20% and its sales volume falls by 10%. All of its competitors leave their prices unchanged. The product’s market share, as measured b
  15. June 2022, Paper 2, Q01.1 (2 marks): What is meant by the term extrapolation? [2 marks] 0 1 Read the information below and then answer the questions that follow. The UK tea market Tea drinking in t
  16. June 2022, Paper 2, Q01.2 (3 marks): Using Appendix B, calculate the combined market share of the top four tea brands in 2019. [3 marks] 0 1 Read the information below and then answer the questions
  17. June 2022, Paper 2, Q01.4 (9 marks): A business sells two types of tea: black tea and health tea. Analyse how the data in Appendix C will affect how this business might change the price it charges
  18. June 2022, Paper 2, Q01.5 (16 marks): To what extent does the information provided suggest that now is a good time to launch a new brand of tea? [16 marks] 0 1 Read the information below and then an
  19. June 2022, AS Paper 1, Q04 (1 mark): Sales revenue will stay the same if: [1 mark] A prices rise by 5% and the price elasticity of demand is 0 B prices rise by 10% and the price elasticity of deman
  20. June 2022, AS Paper 1, Q09 (1 mark): Which of the following formulae measures market growth in 2021? [1 mark] A Market sales in 2020 – Market sales in 2021 Market sales in 2021 × 100 B Market sales
  21. June 2022, AS Paper 1, Q16.2 (16 marks): Rockall plans to increase investment in just one of its new product ranges. Advise Rockall whether to increase investment in its sports shoe range or its jewell
  22. June 2022, AS Paper 2, Q04 (9 marks): Analyse the impact on VeganLife Ltd of basing its decision to enter the men’s toiletries market on primary market research. [9 marks] VeganLife Ltd VeganLife Lt
  23. November 2021, Paper 1, Q15 (1 mark): Statement 1: ‘A prediction based on a strong, negative correlation will have a higher confidence level than one based on a weak, positive correlation.’ Statemen
  24. November 2021, Paper 1, Q18 (9 marks): A business decides to increase the price of a product in order to improve its profit. Analyse how the success of this decision is affected by the product’s pric
  25. November 2020, Paper 1, Q14 (1 mark): Statement 1: ‘Usually there is a negative correlation between changes in consumers’ incomes and changes in the quantity demanded of a product.’ Statement 2: ‘Us
  26. November 2020, Paper 1, Q15 (1 mark): A business sells four products. The table below shows the price elasticity of demand and income elasticity of demand for the four products. Product Price elasti
  27. November 2020, Paper 2, Q03.3 (9 marks): The price elasticity of demand for Zani PLC’s products has a value of –0.4. Analyse reasons why the price elasticity of demand for Zani PLC’s products might hav
  28. November 2020, AS Paper 1, Q02 (1 mark): A supplier asks 200 consumers to explain why they like its products. The supplier passes their responses on to a retailer. For the retailer this is an example o
  29. November 2020, AS Paper 2, Q02 (4 marks): The income elasticity of demand for Parkside Theatre cinema tickets is +1.5. Explain why this information is important for Parkside Theatre. [4 marks] Parkside

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