plumiPromotion: OCR A‑Level Business questions
Every OCR A-Level Business exam question on Promotion, 2021–2025, with its mark scheme and examiner’s report.
Paper
All papers
Exam
All years
Calculations
- Your answer
- Your answer
- 0 words
- 0 words
- 0 words
- 0 words
- 0 words
- 0 words
All 8 questions on Promotion, as a list
- June 2025, AS Paper 1, Q11 (1 mark): Which marketing tool is part of an ‘above the line’ promotional strategy? (a) Direct mailing (b) Newspaper advertising (c) Personal selling (d) Trade fairs [1]
- June 2023, AS Paper 1, Q2 (1 mark): What is an example of ‘below the line’ promotion? (a) A marketing campaign on television (b) A poster on a billboard (c) An advertisement in a local newspaper (
- June 2023, Paper 3, Q4 (3 marks): Refer to Extract C. Amazon’s advertising expenditure increased by 59% from 2018 to 2020. Calculate Amazon’s advertising elasticity of demand between 2018 and 20
- June 2022, AS Paper 1, Q21 (4 marks): Explain one advantage and one disadvantage for Scrapstore of using social media as a method of promotion. Advantage Disadvantage [4]
- June 2022, Paper 3, Q2 (2 marks): Explain one way in which Subway could use drip marketing. [2]
- November 2021, Paper 2, Q10 (9 marks): Evaluate KKL’s use of trade fairs as a method of below the line promotion. [9]
- November 2021, Paper 3, Q4(a) (3 marks): With reference to Tables 1 & 2, calculate the advertising elasticity of demand from 2014 to 2018. Answer [3]
- November 2021, Paper 3, Q4(b) (2 marks): Explain what Tables 1 & 2 show about the success of Nike’s advertising expenditure. [2]
Questions, mark schemes and examiner’s reports are © OCR, from their published past papers. Plumi isn’t affiliated with any exam board. Want whole papers? Full past papers.
Rather write your answers by hand on iPad? Plumi marks them against the same mark schemes.