plumiAnticipating consumer needs: OCR A‑Level Business questions
Every OCR A-Level Business exam question on Anticipating consumer needs, 2021–2025, with its mark scheme and examiner’s report.
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All 6 questions on Anticipating consumer needs, as a list
- June 2025, AS Paper 1, Q14 (1 mark): What is not an advantage for a business of segmenting its market? (a) Helps design more effective promotions (b) Helps give a clearer brand image (c) Helps iden
- June 2024, AS Paper 1, Q10 (1 mark): Mass marketing: (a) calculates market growth (b) evaluates the importance of market growth (c) focuses on segmenting the market (d) tries to appeal to the entir
- June 2023, AS Paper 2, Q12(a) (2 marks): Explain the difference between product orientation and customer orientation. [2]
- June 2023, AS Paper 2, Q12(b) (2 marks): Identify two examples of product orientation at McLaren Group. 1 2 [2]
- June 2023, Paper 2, Q9(a) (9 marks): Evaluate the advantages for NT of using the AIDA marketing model when planning its advertising. [9]
- June 2022, Paper 1, Q11 (1 mark): Amit goes to his local convenience store to buy a box of chocolates. What is this an example of? (a) A marketing strategy (b) A planned purchase (c) An extensio
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