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Strategic direction: choosing which markets to compete in and what products to offer: AQA A‑Level Business questions

Every AQA A-Level Business exam question on 3.8.1 Strategic direction: choosing which markets to compete in and what products to offer, 2020–2025, with its mark scheme and examiner’s report.

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393 questions

  1. Q05

    June 2025 · Paper 1

    1 mark3.8.1 Strategic direction: choosing which markets to compete in and what products to offer
    The whole paper ↗
    June 2025 Paper 1, question 05: Statement 1: ‘According to Ansoff’s matrix, diversification is the most risky strategy.’ Statement 2: ‘According to Ansoff’s matrix, market penetration is the l

  2. Q06

    June 2024 · Paper 1

    1 mark3.8.1 Strategic direction: choosing which markets to compete in and what products to offer
    The whole paper ↗
    June 2024 Paper 1, question 06: Statement 1: ‘According to Ansoff’s matrix, market development involves selling a new product in a new market.’ Statement 2: ‘According to Ansoff’s matrix, mark

  3. Q03

    June 2023 · Paper 1

    1 mark3.8.1 Strategic direction: choosing which markets to compete in and what products to offer
    The whole paper ↗
    June 2023 Paper 1, question 03: A women’s clothes store adds furniture to its range in order to increase spending by its existing customers. According to Ansoff’s matrix this is an example of

  4. Q07

    June 2022 · Paper 1

    1 mark3.8.1 Strategic direction: choosing which markets to compete in and what products to offer3.3.2 Understanding markets and customers
    The whole paper ↗
    June 2022 Paper 1, question 07: The owner of a business which sells hot drinks asks a focus group of customers for their views. This market research reveals that customers prefer to have cakes

  5. Q01.5

    June 2022 · Paper 2

    16 marks3.3.2 Understanding markets and customers3.8.1 Strategic direction: choosing which markets to compete in and what products to offer
    The whole paper ↗
    June 2022 Paper 2, question 01.5: To what extent does the information provided suggest that now is a good time to launch a new brand of tea? [16 marks] 0 1 Read the information below and then an

  6. Q24

    November 2021 · Paper 1

    25 marks3.8.1 Strategic direction: choosing which markets to compete in and what products to offer
    The whole paper ↗
    November 2021 Paper 1, question 24: In terms of Ansoff’s matrix, is market penetration always a better strategic direction than diversification? Justify your view. [25 marks]
All 6 questions on Strategic direction: choosing which markets to compete in and what products to offer, as a list
  1. June 2025, Paper 1, Q05 (1 mark): Statement 1: ‘According to Ansoff’s matrix, diversification is the most risky strategy.’ Statement 2: ‘According to Ansoff’s matrix, market penetration is the l
  2. June 2024, Paper 1, Q06 (1 mark): Statement 1: ‘According to Ansoff’s matrix, market development involves selling a new product in a new market.’ Statement 2: ‘According to Ansoff’s matrix, mark
  3. June 2023, Paper 1, Q03 (1 mark): A women’s clothes store adds furniture to its range in order to increase spending by its existing customers. According to Ansoff’s matrix this is an example of
  4. June 2022, Paper 1, Q07 (1 mark): The owner of a business which sells hot drinks asks a focus group of customers for their views. This market research reveals that customers prefer to have cakes
  5. June 2022, Paper 2, Q01.5 (16 marks): To what extent does the information provided suggest that now is a good time to launch a new brand of tea? [16 marks] 0 1 Read the information below and then an
  6. November 2021, Paper 1, Q24 (25 marks): In terms of Ansoff’s matrix, is market penetration always a better strategic direction than diversification? Justify your view. [25 marks]

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