Problems with strategy and why strategies fail: AQA A‑Level Business questions
Every AQA A-Level Business exam question on 3.10.4 Problems with strategy and why strategies fail, 2020–2025, with its mark scheme and examiner’s report.
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![June 2025 Paper 1, question 12: Which one of the following situations is most likely to cause strategic drift? [1 mark] External change Strategic change A High High B High Low C Low High D Low](https://pub-e8a9dbab8e2a4d089f52b2a45e0d0b50.r2.dev/bank/71321-jun25-12-qp.webp)
![June 2024 Paper 1, question 23: To what extent does rapid change in the external environment mean that strategic drift is inevitable for a business? [25 marks] OR](https://pub-e8a9dbab8e2a4d089f52b2a45e0d0b50.r2.dev/bank/71321-jun24-23-qp.webp)


Q03.5
The whole paper ↗![June 2022 Paper 2, question 03.5: Analyse how contingency planning might have helped DT maintain its competitiveness. [9 marks] 0 3 Read the information below and then answer the questions that](https://pub-e8a9dbab8e2a4d089f52b2a45e0d0b50.r2.dev/bank/71322-jun22-03-5-qp.webp)
![June 2022 Paper 3, question 06: ‘Without strategic planning all businesses are doomed to fail.’ To what extent do you agree with this statement? [24 marks] Rapid early success Ten years ago, B](https://pub-e8a9dbab8e2a4d089f52b2a45e0d0b50.r2.dev/bank/71323-jun22-06-qp.webp)

All 7 questions on Problems with strategy and why strategies fail, as a list
- June 2025, Paper 1, Q12 (1 mark): Which one of the following situations is most likely to cause strategic drift? [1 mark] External change Strategic change A High High B High Low C Low High D Low
- June 2024, Paper 1, Q23 (25 marks): To what extent does rapid change in the external environment mean that strategic drift is inevitable for a business? [25 marks] OR
- June 2023, Paper 1, Q21 (25 marks): Many businesses use contingency planning to prepare for major threats. Some of these contingency plans work well, but others fail to protect the business. To wh
- June 2022, Paper 1, Q14 (1 mark): Statement 1: ‘An emergent strategy only occurs in response to external change.’ Statement 2: ‘Strategic drift occurs whenever a business changes a planned strat
- June 2022, Paper 2, Q03.5 (9 marks): Analyse how contingency planning might have helped DT maintain its competitiveness. [9 marks] 0 3 Read the information below and then answer the questions that
- June 2022, Paper 3, Q06 (24 marks): ‘Without strategic planning all businesses are doomed to fail.’ To what extent do you agree with this statement? [24 marks] Rapid early success Ten years ago, B
- November 2020, Paper 1, Q06 (1 mark): The table below shows four possible scenarios. Scenario Managers’ willingness to make internal changes Likelihood of external changes in market A High High B Hi
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