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Promotion: WJEC A‑Level Business questions

Every WJEC A-Level Business exam question on 2.1.4 Promotion, 2016–2025, with its mark scheme and examiner’s report.

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410 questions

  1. Q5.1

    Summer 2025 · AS Unit 2

    2 marks2.1.4 Promotion
    The whole paper ↗
    Summer 2025 AS Unit 2, question 5.1: Vodafone Vodafone is a UK-based company that provides a range of telecommunications services including mobile phone networks. Vodafone is one of the main mobile

  2. Q4.1

    Summer 2024 · Unit 4

    10 marks2.1.4 Promotion
    The whole paper ↗
    Summer 2024 Unit 4, question 4.1: The market 4 1 Describe below-the-line promotional strategies that could be used by manufacturers of breakfast cereals in order to increase sales. [10]

  3. Q4.2

    Summer 2022 · Unit 4

    20 marks2.1.4 Promotion2.3.4 Training
    The whole paper ↗
    Summer 2022 Unit 4, question 4.2: 4 Business functions b) “Investing money into advertising and promotion is often a waste of resources, whereas money invested in the workforce is always likely

  4. Q4.5

    Summer 2019 · AS Unit 2

    12 marks2.1.4 Promotion
    The whole paper ↗
    Summer 2019 AS Unit 2, question 4.5: Green Valley Caravan Park Situated just two miles outside a popular seaside town on the West Wales coast, Green Valley Caravan Park has been open since 1950 and

  5. Q2.4

    Summer 2016 · AS Unit 2

    2 marks2.1.4 Promotion
    The whole paper ↗
    Summer 2016 AS Unit 2, question 2.4: Hiut brings making jeans back to Cardigan In November 2002 Dewhirst, whose mass produced jeans were sold by retailers such as Marks and Spencer and Gap, closed

  6. Q2.5

    Summer 2016 · AS Unit 2

    12 marks2.1.4 Promotion2.1.6 Decisions about the marketing mix
    The whole paper ↗
    Summer 2016 AS Unit 2, question 2.5: Hiut brings making jeans back to Cardigan In November 2002 Dewhirst, whose mass produced jeans were sold by retailers such as Marks and Spencer and Gap, closed
All 6 questions on Promotion, as a list
  1. Summer 2025, AS Unit 2, Q5.1 (2 marks): Vodafone Vodafone is a UK-based company that provides a range of telecommunications services including mobile phone networks. Vodafone is one of the main mobile
  2. Summer 2024, Unit 4, Q4.1 (10 marks): The market 4 1 Describe below-the-line promotional strategies that could be used by manufacturers of breakfast cereals in order to increase sales. [10]
  3. Summer 2022, Unit 4, Q4.2 (20 marks): 4 Business functions b) “Investing money into advertising and promotion is often a waste of resources, whereas money invested in the workforce is always likely
  4. Summer 2019, AS Unit 2, Q4.5 (12 marks): Green Valley Caravan Park Situated just two miles outside a popular seaside town on the West Wales coast, Green Valley Caravan Park has been open since 1950 and
  5. Summer 2016, AS Unit 2, Q2.4 (2 marks): Hiut brings making jeans back to Cardigan In November 2002 Dewhirst, whose mass produced jeans were sold by retailers such as Marks and Spencer and Gap, closed
  6. Summer 2016, AS Unit 2, Q2.5 (12 marks): Hiut brings making jeans back to Cardigan In November 2002 Dewhirst, whose mass produced jeans were sold by retailers such as Marks and Spencer and Gap, closed

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