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Decisions about the marketing mix: WJEC A‑Level Business questions

Every WJEC A-Level Business exam question on 2.1.6 Decisions about the marketing mix, 2016–2025, with its mark scheme and examiner’s report.

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410 questions

  1. Q1.2

    Summer 2023 · AS Unit 2

    4 marks2.1.6 Decisions about the marketing mix
    The whole paper ↗
    Summer 2023 AS Unit 2, question 1.2: Costa Coffee Costa Coffee is a British multinational coffeehouse business. Costa Coffee was founded in London in 1971. In 2022, the business had 2 467 UK based

  2. Q3.6

    Summer 2022 · AS Unit 2

    12 marks2.1.2 Product2.1.6 Decisions about the marketing mix
    The whole paper ↗
    Summer 2022 AS Unit 2, question 3.6: Propercorn Cassandra Stavrou left her successful job in an advertising agency to co-establish the “posh popcorn” brand Propercorn. When working in advertising,

  3. Q1(b)

    Summer 2017 · Unit 4

    10 marks2.1.6 Decisions about the marketing mix
    The whole paper ↗
    Summer 2017 Unit 4, question 1(b): Read the case study below and answer the questions that follow. Innocent Drinks Small beginnings Rich, Adam and Jon, friends from university, went on a snowboar

  4. Q2.5

    Summer 2016 · AS Unit 2

    12 marks2.1.4 Promotion2.1.6 Decisions about the marketing mix
    The whole paper ↗
    Summer 2016 AS Unit 2, question 2.5: Hiut brings making jeans back to Cardigan In November 2002 Dewhirst, whose mass produced jeans were sold by retailers such as Marks and Spencer and Gap, closed
All 4 questions on Decisions about the marketing mix, as a list
  1. Summer 2023, AS Unit 2, Q1.2 (4 marks): Costa Coffee Costa Coffee is a British multinational coffeehouse business. Costa Coffee was founded in London in 1971. In 2022, the business had 2 467 UK based
  2. Summer 2022, AS Unit 2, Q3.6 (12 marks): Propercorn Cassandra Stavrou left her successful job in an advertising agency to co-establish the “posh popcorn” brand Propercorn. When working in advertising,
  3. Summer 2017, Unit 4, Q1(b) (10 marks): Read the case study below and answer the questions that follow. Innocent Drinks Small beginnings Rich, Adam and Jon, friends from university, went on a snowboar
  4. Summer 2016, AS Unit 2, Q2.5 (12 marks): Hiut brings making jeans back to Cardigan In November 2002 Dewhirst, whose mass produced jeans were sold by retailers such as Marks and Spencer and Gap, closed

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