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The marketing mix: Eduqas A‑Level Business questions

Eduqas A-Level Business past-paper questions on BF.1.1 The marketing mix, 2016–2025, with mark schemes and examiner’s reports where available.

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712 questions

  1. Q4(a)

    Autumn 2021 · Component 1

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  2. Q1(a)

    Autumn 2020 · AS Component 2

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  3. Q3(a)(ii)

    June 2019 · AS Component 2

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  4. Q5(b)

    June 2018 · AS Component 2

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  5. Q6(b)

    June 2016 · AS Component 2

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All 5 questions on The marketing mix, as a list
  1. Autumn 2021, Component 1, Q4(a) (2 marks): Define the term market orientation.
  2. Autumn 2020, AS Component 2, Q1(a) (2 marks): Identify the difference between a product orientation and market orientation approach.
  3. June 2019, AS Component 2, Q3(a)(ii) (1 mark): State one role of a marketing department in a business.
  4. June 2018, AS Component 2, Q5(b) (15 marks): ‘No business can succeed in the long-run without an effective marketing department.’
  5. June 2016, AS Component 2, Q6(b) (15 marks): ‘Charging the correct price is the most important element of the marketing mix.’ Discuss

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