Promotion: Eduqas A‑Level Business questions
Eduqas A-Level Business past-paper questions on BF.1.4 Promotion, 2016–2025, with mark schemes and examiner’s reports where available.
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Q5(c)
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All 9 questions on Promotion, as a list
- June 2025, Component 1, Q5(c) (8 marks): Evaluate the impact on Mattel of using a range of promotional strategies when launching
- June 2025, AS Component 2, Q3(b) (15 marks): ‘Promotion is the most important part of the marketing mix.’ To what extent do you
- June 2024, Component 1, Q5(b) (2 marks): Outline, with the use of an example, what is meant by above the line promotion.
- June 2024, AS Component 2, Q1(d) (6 marks): Explain how the government changes to advertising and sales promotion will impact
- June 2024, AS Component 2, Q1(e) (8 marks): To what extent is it likely that all food-related businesses would be affected negatively
- Autumn 2020, AS Component 2, Q3(c) (7 marks): Evaluate the impact of promotional strategies on two of these stakeholder groups.
- June 2018, Component 1, Q6(b) (8 marks): Discuss the ways that the various airlines might compete with each other apart from
- June 2018, AS Component 2, Q5(a) (10 marks): Describe the different types of below-the-line promotional strategies that a soft drinks
- June 2017, Component 3, Q2(b) (20 marks): Discuss, with the use of examples, the view that “businesses that successfully promote
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