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Decisions about the marketing mix: Eduqas A‑Level Business questions

Eduqas A-Level Business past-paper questions on BF.1.6 Decisions about the marketing mix, 2016–2025, with mark schemes and examiner’s reports where available.

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712 questions

  1. Q6(a)

    June 2023 · AS Component 2

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  2. Q4(a)

    Autumn 2021 · Component 3

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  3. Q4(b)

    June 2019 · Component 3

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  4. Q5(b)

    June 2019 · AS Component 2

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  5. Q1(b)

    June 2018 · Component 3

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  6. Q2(b)

    June 2018 · AS Component 2

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All 6 questions on Decisions about the marketing mix, as a list
  1. June 2023, AS Component 2, Q6(a) (10 marks): Describe the likely marketing mix for a business that is regarded as a monopoly.
  2. Autumn 2021, Component 3, Q4(a) (10 marks): Explain the likely features of the marketing mix for a niche market business such as a
  3. June 2019, Component 3, Q4(b) (20 marks): Global brands should maintain the same marketing mix in every country to be competitive.
  4. June 2019, AS Component 2, Q5(b) (15 marks): ‘Businesses who do not adapt their marketing mix when targeting different geographical
  5. June 2018, Component 3, Q1(b) (12 marks): Discuss the similarities and differences between Aldi and traditional supermarkets,
  6. June 2018, AS Component 2, Q2(b) (6 marks): Explain why Domino’s might adapt elements of its marketing mix for different countries.

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