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Advertising: CAIE A‑Level Psychology questions

Every CAIE A-Level Psychology exam question on Advertising, June 2024 and the specimen papers, with its mark scheme and examiner’s report.

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196 questions

  1. Q5(a)

    June 2024 · Paper 3 (Consumer psychology)

    The whole paper ↗
    The start of question 5
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  2. Q5(b)

    June 2024 · Paper 3 (Consumer psychology)

    The whole paper ↗
    The start of question 5
    0 words
  3. Q8(a)

    Specimen · Paper 3 (Consumer psychology)

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    0 words
  4. Q8(b)

    Specimen · Paper 3 (Consumer psychology)

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    0 words
All 4 questions on Advertising, as a list
  1. June 2024, Paper 3 (Consumer psychology), Q5(a) (2 marks): Suggest one advertising strategy for winter coats that would appeal to high self-monitors. [2]
  2. June 2024, Paper 3 (Consumer psychology), Q5(b) (2 marks): Suggest one advertising strategy for winter coats that would appeal to low self-monitors. [2]
  3. Specimen, Paper 3 (Consumer psychology), Q8(a) (6 marks): Describe what psychologists have discovered about: • advertising and consumer personality including self-monitoring • how product placement in films affects cho
  4. Specimen, Paper 3 (Consumer psychology), Q8(b) (10 marks): Evaluate what psychologists have discovered about: • advertising and consumer personality including self-monitoring • how product placement in films affects cho

Questions, mark schemes and examiner’s reports are © Cambridge University Press & Assessment, from their published past papers. Plumi isn’t affiliated with any exam board. Want whole papers? Full past papers.

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