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Markets: WJEC A‑Level Business questions

Every WJEC A-Level Business exam question on 1.3 Markets, 2016–2025, with its mark scheme and examiner’s report.

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410 questions

  1. Q2.1

    Summer 2025 · Unit 4

    10 marks1.3 Markets
    The whole paper ↗
    Summer 2025 Unit 4, question 2.1: Marketing strategy and profit 2 1 Describe how a holiday company, such as TUI or Jet2holidays, may use market segmentation to attract customers to purchase a ho

  2. Q1(a)

    Summer 2025 · AS Unit 1

    4 marks1.3 Markets
    The whole paper ↗
    Summer 2025 AS Unit 1, question 1(a): Fuel Food Fuel Food is an online business that creates ready-made meals in a warehouse in Cardiff. Customers can order from its website and the meals are delive

  3. Q2(a)

    Summer 2025 · AS Unit 1

    2 marks1.3 Markets
    The whole paper ↗
    Summer 2025 AS Unit 1, question 2(a): Define what is meant by the concept of price elasticity of demand. [2]

  4. Q2(b)(i)

    Summer 2025 · AS Unit 1

    1 mark1.3 Markets
    The whole paper ↗
    Summer 2025 AS Unit 1, question 2(b)(i): State what is meant by price inelastic demand. [1]

  5. Q2(b)(ii)

    Summer 2025 · AS Unit 1

    1 mark1.3 Markets
    The whole paper ↗
    Summer 2025 AS Unit 1, question 2(b)(ii): Identify one reason why the demand for a product may be price inelastic. [1]

  6. Q3(b)

    Summer 2025 · AS Unit 1

    4 marks1.3 Markets
    The whole paper ↗
    Summer 2025 AS Unit 1, question 3(b): Penderyn The Welsh Whisky Company Ltd produces and sells a range of premium alcoholic drinks including whisky, gin, rum and vodka. Its strongest brand is Pender

  7. Q1(a)

    Summer 2024 · AS Unit 1

    2 marks1.3 Markets
    The whole paper ↗
    Summer 2024 AS Unit 1, question 1(a): Outline what is meant by the term market. [2]

  8. Q2(a)

    Summer 2024 · AS Unit 1

    2 marks1.3 Markets
    The whole paper ↗
    Summer 2024 AS Unit 1, question 2(a): Complete the diagram below by drawing and labelling a demand curve and a supply curve. [2] Demand and supply diagram Price (£) 0 Quantity demanded and supplied

  9. Q2(b)(i)

    Summer 2024 · AS Unit 1

    1 mark1.3 Markets
    The whole paper ↗
    Summer 2024 AS Unit 1, question 2(b)(i): Adapt your demand and supply diagram to demonstrate the change in the UK strawberry market. [1]

  10. Q2(b)(ii)

    Summer 2024 · AS Unit 1

    2 marks1.3 Markets
    The whole paper ↗
    Summer 2024 AS Unit 1, question 2(b)(ii): On your diagram, draw and label: • the original equilibrium price and equilibrium quantity [1] • the new equilibrium price and equilibrium quantity. [1]

  11. Q2(c)

    Summer 2024 · AS Unit 1

    6 marks1.3 Markets
    The whole paper ↗
    Summer 2024 AS Unit 1, question 2(c): Other than new technology, explain two factors which could affect the supply of strawberries in the UK. [6] Additional space for Question 2(c) only.

  12. Q2(a)(i)

    Summer 2023 · AS Unit 1

    1 mark1.3 Markets
    The whole paper ↗
    Summer 2023 AS Unit 1, question 2(a)(i): a seasonal market. [1]

  13. Q2(a)(ii)

    Summer 2023 · AS Unit 1

    1 mark1.3 Markets
    The whole paper ↗
    Summer 2023 AS Unit 1, question 2(a)(ii): a global market. [1]

  14. Q2(b)

    Summer 2023 · AS Unit 1

    4 marks1.3 Markets
    The whole paper ↗
    Summer 2023 AS Unit 1, question 2(b): With reference to the data, describe the changes in the way people shop. [4]

  15. Q3

    Summer 2023 · AS Unit 1

    6 marks1.3 Markets
    The whole paper ↗
    Summer 2023 AS Unit 1, question 3: Luxury, normal and inferior goods With reference to elasticity of demand, explain the difference between luxury, normal and inferior goods. [6] Additional space

  16. Q4(a)

    Summer 2023 · AS Unit 1

    2 marks1.3 Markets
    The whole paper ↗
    Summer 2023 AS Unit 1, question 4(a): With reference to High & Mighty, outline what is meant by a niche market. [2]

  17. Q4(b)

    Summer 2023 · AS Unit 1

    6 marks1.3 Markets
    The whole paper ↗
    Summer 2023 AS Unit 1, question 4(b): Describe how Next plc has used market segmentation to benefit its business and its customers. [6] Additional space for Question 4(b) only.

  18. Q2(a)

    Summer 2022 · AS Unit 1

    2 marks1.3 Markets
    The whole paper ↗
    Summer 2022 AS Unit 1, question 2(a): Outline what is meant by a competitive market. [2]

  19. Q2(b)

    Summer 2022 · AS Unit 1

    6 marks1.3 Markets
    The whole paper ↗
    Summer 2022 AS Unit 1, question 2(b): With reference to the dairy industry, explain the key features of a perfectly competitive market. [6]

  20. Q3(b)

    Summer 2022 · AS Unit 1

    4 marks1.3 Markets
    The whole paper ↗
    Summer 2022 AS Unit 1, question 3(b): With reference to hoverboards, describe reasons why consumers sometimes need protection. [4] In order to avoid negative publicity, Buzz Ltd decided to purchase
All 35 questions on Markets, as a list
  1. Summer 2025, Unit 4, Q2.1 (10 marks): Marketing strategy and profit 2 1 Describe how a holiday company, such as TUI or Jet2holidays, may use market segmentation to attract customers to purchase a ho
  2. Summer 2025, AS Unit 1, Q1(a) (4 marks): Fuel Food Fuel Food is an online business that creates ready-made meals in a warehouse in Cardiff. Customers can order from its website and the meals are delive
  3. Summer 2025, AS Unit 1, Q2(a) (2 marks): Define what is meant by the concept of price elasticity of demand. [2]
  4. Summer 2025, AS Unit 1, Q2(b)(i) (1 mark): State what is meant by price inelastic demand. [1]
  5. Summer 2025, AS Unit 1, Q2(b)(ii) (1 mark): Identify one reason why the demand for a product may be price inelastic. [1]
  6. Summer 2025, AS Unit 1, Q3(b) (4 marks): Penderyn The Welsh Whisky Company Ltd produces and sells a range of premium alcoholic drinks including whisky, gin, rum and vodka. Its strongest brand is Pender
  7. Summer 2024, AS Unit 1, Q1(a) (2 marks): Outline what is meant by the term market. [2]
  8. Summer 2024, AS Unit 1, Q2(a) (2 marks): Complete the diagram below by drawing and labelling a demand curve and a supply curve. [2] Demand and supply diagram Price (£) 0 Quantity demanded and supplied
  9. Summer 2024, AS Unit 1, Q2(b)(i) (1 mark): Adapt your demand and supply diagram to demonstrate the change in the UK strawberry market. [1]
  10. Summer 2024, AS Unit 1, Q2(b)(ii) (2 marks): On your diagram, draw and label: • the original equilibrium price and equilibrium quantity [1] • the new equilibrium price and equilibrium quantity. [1]
  11. Summer 2024, AS Unit 1, Q2(c) (6 marks): Other than new technology, explain two factors which could affect the supply of strawberries in the UK. [6] Additional space for Question 2(c) only.
  12. Summer 2023, AS Unit 1, Q2(a)(i) (1 mark): a seasonal market. [1]
  13. Summer 2023, AS Unit 1, Q2(a)(ii) (1 mark): a global market. [1]
  14. Summer 2023, AS Unit 1, Q2(b) (4 marks): With reference to the data, describe the changes in the way people shop. [4]
  15. Summer 2023, AS Unit 1, Q3 (6 marks): Luxury, normal and inferior goods With reference to elasticity of demand, explain the difference between luxury, normal and inferior goods. [6] Additional space
  16. Summer 2023, AS Unit 1, Q4(a) (2 marks): With reference to High & Mighty, outline what is meant by a niche market. [2]
  17. Summer 2023, AS Unit 1, Q4(b) (6 marks): Describe how Next plc has used market segmentation to benefit its business and its customers. [6] Additional space for Question 4(b) only.
  18. Summer 2022, AS Unit 1, Q2(a) (2 marks): Outline what is meant by a competitive market. [2]
  19. Summer 2022, AS Unit 1, Q2(b) (6 marks): With reference to the dairy industry, explain the key features of a perfectly competitive market. [6]
  20. Summer 2022, AS Unit 1, Q3(b) (4 marks): With reference to hoverboards, describe reasons why consumers sometimes need protection. [4] In order to avoid negative publicity, Buzz Ltd decided to purchase
  21. Summer 2019, AS Unit 1, Q1(a) (4 marks): Consider how useful the information in Fig. 1 might be to those thinking about opening a tattoo parlour in 2019. [4] Fig. 2 Percentage of people who have tattoo
  22. Summer 2019, AS Unit 1, Q1(b) (3 marks): Using Fig. 2, calculate the number of people in the UK in 2015 who say they have ‘no regrets’ about having a tattoo. [3] Entrepreneurs have opened registered ta
  23. Summer 2019, AS Unit 1, Q1(d) (8 marks): Analyse the factors that may affect the demand for tattoos in the UK. [8]
  24. Summer 2019, AS Unit 1, Q1(e) (2 marks): What is meant by the term niche market? [2]
  25. Summer 2019, AS Unit 1, Q1(f) (8 marks): Explain why the tattoo market could not be regarded as an oligopolistic market. [8]
  26. Summer 2019, AS Unit 1, Q2(a) (2 marks): Using the data provided in the demand forecast table, construct and label the weekly demand curve for Jackson’s Pies on the graph provided below. [2] Demand cur
  27. Summer 2019, AS Unit 1, Q2(b)(i) (2 marks): Calculate the difference in revenue earned when the pies are sold at 70 pence and 90 pence. [2]
  28. Summer 2019, AS Unit 1, Q2(b)(ii) (2 marks): With reference to your calculation in 2(b)(i), explain why Jessica is concerned about the possible price rise proposed by her brother. [2] Peter was also keen t
  29. Summer 2018, Unit 4, Q4(b) (20 marks): ‘Customers need protection from exploitation by businesses.’ Evaluate this statement. [20]
  30. Summer 2018, AS Unit 1, Q3(b)(i) (4 marks): With reference to Springer Sports Ltd, what do you understand by the term market segmentation? [4]
  31. Summer 2018, AS Unit 1, Q3(b)(ii) (2 marks): Analyse one benefit to a business of market segmentation. [2]
  32. Summer 2016, AS Unit 1, Q2 (6 marks): Using examples of goods sold in a supermarket, explain the difference between inferior and normal goods. [6]
  33. Summer 2016, AS Unit 1, Q3(a) (2 marks): What is meant by the term market? [2]
  34. Summer 2016, AS Unit 1, Q3(b) (6 marks): Explain, with reference to the examples given in the text, what is meant by monopolistic competition. [6]
  35. Summer 2016, AS Unit 1, Q4 (8 marks): Llinos runs a coffee shop in Aberystwyth and business has been good in recent months. She has decided to increase the price of her cups of coffee. Her daughter,

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