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Market research: WJEC A‑Level Business questions

Every WJEC A-Level Business exam question on 1.4 Market research, 2016–2025, with its mark scheme and examiner’s report.

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410 questions

  1. Q1(b)

    Summer 2025 · AS Unit 1

    2 marks1.4 Market research
    The whole paper ↗
    Summer 2025 AS Unit 1, question 1(b): Fuel Food Fuel Food is an online business that creates ready-made meals in a warehouse in Cardiff. Customers can order from its website and the meals are delive

  2. Q1(c)

    Summer 2025 · AS Unit 1

    4 marks1.4 Market research
    The whole paper ↗
    Summer 2025 AS Unit 1, question 1(c): Fuel Food Fuel Food is an online business that creates ready-made meals in a warehouse in Cardiff. Customers can order from its website and the meals are delive

  3. Q1(d)

    Summer 2025 · AS Unit 1

    8 marks1.4 Market research
    The whole paper ↗
    Summer 2025 AS Unit 1, question 1(d): Fuel Food Fuel Food is an online business that creates ready-made meals in a warehouse in Cardiff. Customers can order from its website and the meals are delive

  4. Q5(a)

    Summer 2024 · AS Unit 1

    4 marks1.4 Market research
    The whole paper ↗
    Summer 2024 AS Unit 1, question 5(a): Explain two reasons why conducting market research is important to a business. [4]

  5. Q4(c)

    Summer 2022 · AS Unit 1

    4 marks1.4 Market research
    The whole paper ↗
    Summer 2022 AS Unit 1, question 4(c): With the use of examples, describe the difference between primary and secondary methods of market research. [4]

  6. Q4(d)

    Summer 2022 · AS Unit 1

    3 marks1.4 Market research
    The whole paper ↗
    Summer 2022 AS Unit 1, question 4(d): Outline the importance of avoiding bias when conducting market research. [3] Sampling methods, such as random and quota sampling, are used by businesses.

  7. Q4(e)

    Summer 2022 · AS Unit 1

    8 marks1.4 Market research
    The whole paper ↗
    Summer 2022 AS Unit 1, question 4(e): Discuss the usefulness of sampling to a business and its customers. [8] Additional space for Question 4(e) only: for Question 5

  8. Q1(a)

    Summer 2019 · AS Unit 1

    4 marks1.4 Market research1.3 Markets
    The whole paper ↗
    Summer 2019 AS Unit 1, question 1(a): Consider how useful the information in Fig. 1 might be to those thinking about opening a tattoo parlour in 2019. [4] Fig. 2 Percentage of people who have tattoo

  9. Q2(d)

    Summer 2019 · AS Unit 1

    10 marks1.4 Market research
    The whole paper ↗
    Summer 2019 AS Unit 1, question 2(d): Explain what is meant by quantitative and qualitative market research and evaluate the usefulness of both to a business such as Jackson’s Pies. [10]

  10. Q3(c)

    Summer 2018 · AS Unit 1

    10 marks1.4 Market research
    The whole paper ↗
    Summer 2018 AS Unit 1, question 3(c): To what extent can the high cost of conducting market research be justified by Springer Sports Ltd? [10]

  11. Q2(b)

    Summer 2017 · AS Unit 1

    10 marks1.4 Market research
    The whole paper ↗
    Summer 2017 AS Unit 1, question 2(b): Evaluate the view that, for new start-up enterprises, undertaking primary market research is far more beneficial than undertaking secondary market research. [10

  12. Q5(a)

    Summer 2016 · AS Unit 1

    4 marks1.4 Market research
    The whole paper ↗
    Summer 2016 AS Unit 1, question 5(a): With reference to Rogers Travel Ltd, distinguish between quantitative and qualitative data. [4] Steve is now considering the American market. Not being able to

  13. Q5(b)

    Summer 2016 · AS Unit 1

    4 marks1.4 Market research
    The whole paper ↗
    Summer 2016 AS Unit 1, question 5(b): Describe the approach that DataWatch might use when gathering a random sample. [4]

  14. Q5(c)

    Summer 2016 · AS Unit 1

    4 marks1.4 Market research
    The whole paper ↗
    Summer 2016 AS Unit 1, question 5(c): Explain how the use of random sampling will improve the reliability of the market research used by Rogers Travel Ltd. [4]
All 14 questions on Market research, as a list
  1. Summer 2025, AS Unit 1, Q1(b) (2 marks): Fuel Food Fuel Food is an online business that creates ready-made meals in a warehouse in Cardiff. Customers can order from its website and the meals are delive
  2. Summer 2025, AS Unit 1, Q1(c) (4 marks): Fuel Food Fuel Food is an online business that creates ready-made meals in a warehouse in Cardiff. Customers can order from its website and the meals are delive
  3. Summer 2025, AS Unit 1, Q1(d) (8 marks): Fuel Food Fuel Food is an online business that creates ready-made meals in a warehouse in Cardiff. Customers can order from its website and the meals are delive
  4. Summer 2024, AS Unit 1, Q5(a) (4 marks): Explain two reasons why conducting market research is important to a business. [4]
  5. Summer 2022, AS Unit 1, Q4(c) (4 marks): With the use of examples, describe the difference between primary and secondary methods of market research. [4]
  6. Summer 2022, AS Unit 1, Q4(d) (3 marks): Outline the importance of avoiding bias when conducting market research. [3] Sampling methods, such as random and quota sampling, are used by businesses.
  7. Summer 2022, AS Unit 1, Q4(e) (8 marks): Discuss the usefulness of sampling to a business and its customers. [8] Additional space for Question 4(e) only: for Question 5
  8. Summer 2019, AS Unit 1, Q1(a) (4 marks): Consider how useful the information in Fig. 1 might be to those thinking about opening a tattoo parlour in 2019. [4] Fig. 2 Percentage of people who have tattoo
  9. Summer 2019, AS Unit 1, Q2(d) (10 marks): Explain what is meant by quantitative and qualitative market research and evaluate the usefulness of both to a business such as Jackson’s Pies. [10]
  10. Summer 2018, AS Unit 1, Q3(c) (10 marks): To what extent can the high cost of conducting market research be justified by Springer Sports Ltd? [10]
  11. Summer 2017, AS Unit 1, Q2(b) (10 marks): Evaluate the view that, for new start-up enterprises, undertaking primary market research is far more beneficial than undertaking secondary market research. [10
  12. Summer 2016, AS Unit 1, Q5(a) (4 marks): With reference to Rogers Travel Ltd, distinguish between quantitative and qualitative data. [4] Steve is now considering the American market. Not being able to
  13. Summer 2016, AS Unit 1, Q5(b) (4 marks): Describe the approach that DataWatch might use when gathering a random sample. [4]
  14. Summer 2016, AS Unit 1, Q5(c) (4 marks): Explain how the use of random sampling will improve the reliability of the market research used by Rogers Travel Ltd. [4]

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