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Pricing strategies: Edexcel A‑Level Business questions

Every Edexcel A-Level Business exam question on 1.3.3 Pricing strategies, 2017–2025, with its mark scheme and examiner’s report.

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252 questions

  1. Q2(e)

    June 2025 · Paper 1

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  2. Q2(d)

    June 2025 · Paper 3

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  3. Q1(d)

    June 2024 · Paper 1

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  4. Q2(a)

    June 2022 · Paper 3

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  5. Q2(d)

    June 2019 · Paper 3

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  6. Q2(a)

    June 2017 · Paper 1

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  7. Q1(e)

    June 2017 · Paper 2

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All 7 questions on Pricing strategies, as a list
  1. June 2025, Paper 1, Q2(e) (20 marks): Evaluate these two options and recommend which one is most suitable for increasing Coca-Cola’s market share in India. (20) Read the extracts (E to I) in the Sou
  2. June 2025, Paper 3, Q2(d) (20 marks): Using the data in Extract D, F and G, evaluate these two options and recommend which one is most likely to improve sales revenue. (20) Read Extracts (D to G) in
  3. June 2024, Paper 1, Q1(d) (12 marks): Assess the likely usefulness of price skimming to Samsung’s pricing strategy. (12) Read the extracts (A to C) in the Source Booklet before answering Question 1.
  4. June 2022, Paper 3, Q2(a) (8 marks): Assess two pricing strategies Richard could use at Northfield Cycles. (8) Read the following extracts (E to H) before answering Question 2. Write your answers i
  5. June 2019, Paper 3, Q2(d) (20 marks): Evaluate these two pricing strategies and recommend which one should be used by Ryanair and Air Europa to maximise profit. (20) Read the following extracts (E t
  6. June 2017, Paper 1, Q2(a) (4 marks): Explain how Pfizer could benefit from using a price skimming strategy. (4) Read the following extracts (E to G) before answering Question 2. Write your answers
  7. June 2017, Paper 2, Q1(e) (20 marks): Evaluate these two options and recommend which option might be preferred by Morrisons’ shareholders. (20) Read the following Extracts (A to D) before answering

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