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Marketing strategy: Edexcel A‑Level Business questions

Every Edexcel A-Level Business exam question on 1.3.5 Marketing strategy, 2017–2025, with its mark scheme and examiner’s report.

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252 questions

  1. Q1(d)

    November 2021 · Paper 1

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  2. Q1(e)

    November 2021 · Paper 1

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  3. Q1(b)

    June 2019 · Paper 1

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  4. Q1(e)

    June 2019 · Paper 1

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  5. Q1(e)

    June 2018 · Paper 2

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All 5 questions on Marketing strategy, as a list
  1. November 2021, Paper 1, Q1(d) (12 marks): Assess the possible consequences for Bon Bon’s continuing to sell ‘Traffic Light Lollies’. (12) Read the following extracts (A to C) before answering Question 1
  2. November 2021, Paper 1, Q1(e) (20 marks): Evaluate these two options and recommend which one is more likely to improve Bon Bon’s profitability. (20) Read the following extracts (A to C) before answering
  3. June 2019, Paper 1, Q1(b) (4 marks): Using the data from Extract A and your knowledge of the product life cycle, explain one way in which the marketing of music streaming might be different in 2010
  4. June 2019, Paper 1, Q1(e) (20 marks): Evaluate these two options and recommend which one is most suitable for Spotify to extend the product life cycle of its music streaming business. (20) Read the
  5. June 2018, Paper 2, Q1(e) (20 marks): Evaluate these two options and recommend which is most suitable for Mumtaz to achieve its aim. (20) Read the following extracts (A to D) before answering Questi

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