plumiThe elements of the marketing mix: price, product, promotion and place (4Ps): AQA GCSE Business questions
Every AQA GCSE Business exam question on 3.5.4 The elements of the marketing mix: price, product, promotion and place (4Ps), 2020–2025, with its mark scheme and examiner’s report.
Paper
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Calculations
Q01.1
The whole paper ↗Your answerQ01.3
The whole paper ↗Your answerQ01.5
The whole paper ↗Your answerQ01.8
The whole paper ↗0 wordsQ01.9
The whole paper ↗0 wordsQ01.12
The whole paper ↗0 wordsQ02.7
The whole paper ↗0 wordsQ03.2
The whole paper ↗0 wordsQ01.7
The whole paper ↗0 wordsQ03.1
The whole paper ↗0 wordsQ03.3
The whole paper ↗0 wordsQ03.7
The whole paper ↗0 wordsQ03.8
The whole paper ↗0 wordsQ01.7
The whole paper ↗0 wordsQ01.12
The whole paper ↗0 wordsQ02.3
The whole paper ↗0 wordsQ02.5
The whole paper ↗0 wordsQ03.2
The whole paper ↗0 wordsQ03.3
The whole paper ↗0 wordsQ03.7
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All 45 questions on The elements of the marketing mix: price, product, promotion and place (4Ps), as a list
- June 2025, Paper 2, Q01.1 (1 mark): Which of the following is a method of sales promotion? [1 mark]
- June 2025, Paper 2, Q01.3 (1 mark): In the product life cycle shown, what is the name of stage 2? [1 mark]
- June 2025, Paper 2, Q01.5 (1 mark): Which of the following is a feature of price penetration? [1 mark]
- June 2025, Paper 2, Q01.8 (2 marks): Explain one reason why a business would choose a newspaper as a method of advertisement. [2 marks]
- June 2025, Paper 2, Q01.9 (2 marks): Identify one extension strategy a business can use and explain how it can increase sales. [2 marks]
- June 2025, Paper 2, Q01.12 (4 marks): State and explain two factors that influence pricing decisions for a business. [4 marks]
- June 2025, Paper 2, Q02.7 (9 marks): GCC will offer the discount for 2 weeks after launching the sales promotion. Bookings made after this will not receive the discount. Recommend whether GCC shoul
- June 2025, Paper 2, Q03.2 (4 marks): Telesales staff at Solar Scene Ltd have excellent technical knowledge of the solar panels and can address concerns immediately. Explain one reason why Solar Sce
- June 2024, Paper 2, Q01.7 (2 marks): Identify two pricing methods used by businesses. [2 marks]
- June 2024, Paper 2, Q03.1 (2 marks): Explain one benefit of using billboards as a method of advertising. [2 marks]
- June 2024, Paper 2, Q03.3 (6 marks): FT equipment is very expensive, so customers are usually high-income earners. Analyse one advantage for FT of offering trade credit to customers. [6 marks]
- June 2024, Paper 2, Q03.7 (6 marks): Market research has shown that running is quickly growing in popularity and more people are buying treadmills. Analyse one reason why FT should use the Boston M
- June 2024, Paper 2, Q03.8 (12 marks): FT wants to increase its revenue. It is considering two options to achieve this: • use TV advertising to promote the existing equipment in the UK • create a bet
- June 2023, Paper 2, Q01.7 (2 marks): Identify two factors a business will consider before deciding on the promotional mix for its product or service. [2 marks]
- June 2023, Paper 2, Q01.12 (4 marks): State and explain two pricing methods that a business can use. [4 marks]
- June 2023, Paper 2, Q02.3 (9 marks): Debbie is spending many hours a week updating the ODP social media account and responding to messages. Recommend whether Debbie should continue to use social me
- June 2023, Paper 2, Q02.5 (2 marks): Explain why a unique selling point (USP) is important to a business. [2 marks]
- June 2023, Paper 2, Q03.2 (4 marks): Explain one reason why Cornets Ltd decided to sell its ice cream cones through a wholesaler. [4 marks]
- June 2023, Paper 2, Q03.3 (6 marks): Emilios gives away free samples of its ‘flavour of the day’ to boost sales. Analyse one drawback of Emilios offering free samples. [6 marks]
- June 2023, Paper 2, Q03.7 (12 marks): Emilios wants to increase sales revenue during the winter months. It is considering two options to achieve this. Both options will cost the same to set up. The
- June 2022, Paper 2, Q01.6 (1 mark): Extension strategies are used to try to prevent a product from entering which stage of the product life cycle? [1 mark]
- June 2022, Paper 2, Q01.8 (2 marks): Explain one type of public relations (PR) activity that a business might use. [2 marks]
- June 2022, Paper 2, Q02.5 (6 marks): The scooter market is a highly competitive market dominated by four businesses. Analyse one reason why promotion would be useful to Skate4U Ltd when entering th
- June 2022, Paper 2, Q02.6 (9 marks): Skate4U Ltd is considering taking the risk of extending its product portfolio into a new market. Recommend whether Skate4U Ltd should develop a range of low-pri
- June 2022, Paper 2, Q03.1 (2 marks): Explain one advantage of a strong brand image for a business. [2 marks]
- June 2022, Paper 2, Q03.2 (4 marks): Skyline plc is planning to introduce a new route to Sibiu in Romania. Explain one factor that will influence the price that Skyline plc charges customers for ea
- June 2022, Paper 2, Q03.5 (6 marks): Skyline plc plans to set up a telesales team to generate a high level of sales for flights to Sibiu. Analyse one disadvantage to Skyline plc of using telesales
- June 2022, Paper 2, Q03.6 (12 marks): Skyline plc wants to increase the profit of the business. It is considering two options to achieve this: • introduce loss leader pricing to increase customer nu
- November 2021, Paper 2, Q01.1 (1 mark): Free gifts are an example of which type of marketing activity? [1 mark]
- November 2021, Paper 2, Q01.7 (2 marks): Identify two channels of distribution used by businesses. [2 marks]
- November 2021, Paper 2, Q01.8 (2 marks): Explain one factor that would influence the selection of the promotional mix. [2 marks]
- November 2021, Paper 2, Q01.12 (4 marks): State and explain two categories of the Boston Matrix. [4 marks]
- November 2021, Paper 2, Q02.7 (9 marks): Ellie is considering using professionally printed leaflets to promote the new gardening services. It will cost 15p to print a colour leaflet. The minimum order
- November 2021, Paper 2, Q03.1 (2 marks): Explain one characteristic of the growth stage of the product life cycle. [2 marks]
- November 2021, Paper 2, Q03.4 (6 marks): Jake is considering changing his pricing strategy from price skimming to competitive pricing. Analyse one benefit for Jake’s business of using a competitive pri
- November 2020, Paper 2, Q01.1 (1 mark): Which element of the marketing mix involves selecting a channel of distribution? [1 mark]
- November 2020, Paper 2, Q01.3 (1 mark): Which pricing method involves calculating the costs of production and adding a percentage to make a profit? [1 mark]
- November 2020, Paper 2, Q01.4 (1 mark): What is the name for the category of products in the Boston Matrix labelled X below? [1 mark]
- November 2020, Paper 2, Q01.10 (2 marks): Explain one way that promoting a good or service can increase sales. [2 marks]
- November 2020, Paper 2, Q01.12 (4 marks): State and explain two extension strategies that can extend the life cycle of a product. [4 marks]
- November 2020, Paper 2, Q02.5 (2 marks): Explain one factor that influences pricing decisions. [2 marks]
- November 2020, Paper 2, Q03.3 (2 marks): Use the information in Item C to calculate the percentage decrease in the selling price of a bracelet if it is made from silver instead of gold. Show all workin
- November 2020, Paper 2, Q03.4 (6 marks): Analyse one potential impact of the new jewellery collection on Devine Jewellery. [6 marks]
- November 2020, Paper 2, Q03.7 (6 marks): Analyse one benefit to Devine Jewellery of using sponsorship of the fashion show to promote its jewellery. [6 marks]
- November 2020, Paper 2, Q03.8 (12 marks): Dev wants to improve the financial performance of Devine Jewellery. Dev is considering two options to achieve this. Recommend whether Devine Jewellery should: •
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