Skip to content
Android waitlistTry on iPad

Segmentation: AQA GCSE Business questions

Every AQA GCSE Business exam question on 3.5.2 Segmentation, 2020–2025, with its mark scheme and examiner’s report.

Paper
All papers
Exam
All years
Calculations

312 questions

  1. Q03.4

    June 2025 · Paper 2

    The whole paper ↗
    0 words
  2. Q03.2

    June 2024 · Paper 2

    The whole paper ↗
    0 words
  3. Q01.2

    June 2023 · Paper 2

    The whole paper ↗
    Your answer
  4. Q03.4

    June 2023 · Paper 2

    The whole paper ↗
    0 words
  5. Q02.6

    November 2021 · Paper 2

    The whole paper ↗
    0 words
All 5 questions on Segmentation, as a list
  1. June 2025, Paper 2, Q03.4 (2 marks): Explain one benefit for a business of using market segmentation. [2 marks]
  2. June 2024, Paper 2, Q03.2 (4 marks): Through market research FT has found out that its target customers have high disposable income. Explain how FT can target customers by using segmentation. You s
  3. June 2023, Paper 2, Q01.2 (1 mark): Which of the following describes dividing potential customers into groups based on different characteristics? [1 mark]
  4. June 2023, Paper 2, Q03.4 (2 marks): The UK population is forecasted to be 68.26m in 2023. Using Figure 1, calculate the predicted number of vegans in the UK in 2023. Show all workings. Give your a
  5. November 2021, Paper 2, Q02.6 (6 marks): Ellie is planning to segment her market and focus on families with children. Analyse one benefit for Swiftly Services of using segmentation in a competitive mar

Questions, mark schemes and examiner’s reports are © AQA, from their published past papers. Plumi isn’t affiliated with any exam board. Want whole papers? Full past papers.

Rather write your answers by hand on iPad? Plumi marks them against the same mark schemes.