plumiMarket segmentation: Edexcel GCSE Business questions
Every Edexcel GCSE Business exam question on 1.2.3 Market segmentation, 2019–2025, with its mark scheme and examiner’s report.
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Q7(d)
The whole paper ↗0 wordsQ4(a)
The whole paper ↗0 wordsQ1(a)
The whole paper ↗Your answerQ7(b)
The whole paper ↗0 wordsQ1(a)
The whole paper ↗Your answerQ5(b)
The whole paper ↗0 wordsQ1(b)
The whole paper ↗Your answerQ5(c)
The whole paper ↗0 wordsQ3(d)
The whole paper ↗0 wordsQ6(a)
The whole paper ↗0 wordsQ1(d)
The whole paper ↗0 words
All 11 questions on Market segmentation, as a list
- June 2025, Paper 1, Q7(d) (9 marks): Justify which one of these two options Teendrive should choose. (9) In the Source Booklet, look at Figure 3 and read Extract B, then answer Question 7. SECTION
- June 2025, Paper 2, Q4(a) (2 marks): Outline one drawback to Pladis of focusing on new market segments. (2) In the Source Booklet, look at Figure 3 and read Extract A, then answer Questions 4, 5 an
- June 2024, Paper 1, Q1(a) (1 mark): Which one of the following is a way of segmenting a market? (1) Select one answer. A Cost B Income C Media D Profit
- June 2024, Paper 1, Q7(b) (1 mark): Using the information in Table 3, identify which region had the lowest level of gym membership in the UK. (1) In the Source Booklet, look at Figure 3 and read E
- June 2023, Paper 1, Q1(a) (1 mark): Which one of the following could market mapping be used for? (1) Select one answer. A Identifying how many customers there are in a market B Identifying how man
- June 2023, Paper 1, Q5(b) (2 marks): Using the information in Table 3, calculate to 2 decimal places, the percentage of people in the age group 45–49 that are female. You are advised to show your w
- June 2022, Paper 1, Q1(b) (1 mark): Which one of the following could be used to identify a market segment? (1) Select one answer. A Demographics B Inflation C Marketing mix D Revenue
- November 2021, Paper 1, Q5(c) (6 marks): Analyse the impact on Sports Tours Ltd of using market mapping to target customers. (6) 5 Table 2 shows the value of the pound (£) in euros (€) in June 2010 and
- November 2020, Paper 1, Q3(d) (3 marks): Explain one advantage to a small business of using market mapping. (3)
- November 2020, Paper 1, Q6(a) (1 mark): State one market segment that On Your Bike has targeted. (1) Read the following extract before answering Questions 4, 5 and 6. Write your answers in the spaces
- June 2019, Paper 1, Q1(d) (3 marks): Explain one way a small business could use market segmentation to target customers. (3)
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